Design leader and UX specialist.
Hello.
My name is Fred Pensom.
I'm a UX and DesignOps leader with over 25 years’ experience helping organisations scale design across complex products, teams, and technologies.
I specialise in building the systems, teams, and strategies that enable design to deliver real business impact, from design systems and UX strategy to organisational transformation.
Currently Group Head of UX at Spirax Group, I lead experience strategy across a global industrial technology organisation, helping modernise digital platforms and establish design as a strategic capability.
What I Focus On
My work sits at the intersection of design leadership, systems thinking, and organisational change. I typically help organisations:
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Establish and scale DesignOps capabilities
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Create design systems and shared platforms
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Align teams around experience strategy
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Connect digital products with service and operational systems
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Build design teams that influence product and business strategy
Design Ops
I design the environment that allows design teams to scale effectively - to collaborate better, reduce duplication, and deliver consistent experiences across products and platforms.
UX Strategy
I translate organisational vision into actionable experience strategy, aligning customer needs, business goals, and technology capabilities.
Team Coaching
I mentor designers, establish design culture, and introduce collaborative practices that help teams grow in confidence, capability, and influence.
Transformation
I help organisations modernise their digital experiences by introducing scalable design foundations - design systems, shared platforms, and service thinking.